How a Dirty Old Waffle Iron Became Nike’s Holy Grail
(via Popular Mechanics) The old waffle iron is brown with rust and broken into pieces. Yet there it sits in a protective case, smack in the middle of Prefontaine Hall at Nike’s World Headquarters near Beaverton, Oregon. Why treat a waffle iron like a museum piece? The answer has nothing to do with breakfast food. Forty-five years ago, Nike co-founder Bill Bowerman used this common household appliance to create the company’s Waffle Trainer, the shoe that launched a billion-dollar athletic empire.
