The Trademarking of “Taco Tuesday”

(via Priceconomics) When the owners of the Old Fashioned Tavern and Restaurant received a cease and desist letter demanding they stop holding Taco Tuesdays, they thought it was a joke.  But the author of the letter claimed that “Taco Tuesday” was a federally registered trademark that belonged to Taco John’s, a chain of around 400 Mexican-style fast food restaurants. And as Old Fashioned manager Jennifer DeBolt told the local Cap Times, they quickly realized that “the law firm is completely legit.”