The Surprising Genius Of The “I Voted” Sticker

(via Fast Co.)  The “I Voted!” sticker might not seem like much. It’s silly, a holdover from a simpler time (the ’80s, to be exact). Some even say the stickers are a financial suck on the government. But some research suggests that just telling people we voted could actually play into some pretty complex behavioral calculus for most of us. And it may reveal why people do—and don’t—go to the polls, a problem that has confounded governments and designers alike for decades.

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