The Failed Attempt to Market Sweet-Smelling Cigarettes to Women
(via Atlas Obscura) In 1989, full-page ads for a new product named Chelsea began appearing in American women’s magazines. Featuring soothing imagery of glittering tropical waters and a scent strip that smelled like vanilla with a hint of cocoa, they looked like a standard perfume ad of the time. But Chelsea wasn’t a perfume. It was, in the words of its marketers, “The first cigarette that smells good.”