The Secret to Sriracha Hot Sauce’s Success

(via Great Big Story) Red bottle with a green cap and a rooster on the front—plus five languages on the bottle—this simple sauce connects people from different cultures and backgrounds. Today, David Tran oversees a hot sauce empire, but he comes from humble beginnings. He arrived in the United States from Vietnam 40 years ago as a refugee. So how did the founder of Huy Fong Foods turn his hot sauce into an internationally-recognized brand and household staple?