Coca-Cola Is Discontinuing TaB After Almost 60 Years

(via Mental Floss)

In 1963, Coca-Cola debuted TaB, a one-calorie diet soda that came in a pink can and promised women the chance to “have a shape he can’t forget.” The beverage was intended, as the commercial’s catchy jingle was quick to remind you, “for beautiful people,” with the sunny implication that sipping it could make you one of them Unfortunately for fans, the Coca-Cola Company has finally decided to discontinue the drink just a few years short of its 60th anniversary.